The situation
Until recently, onarvo.com sold a single software platform. As Onarvo Group began bidding for public sector work, the site needed to do a different job: show buyers and evaluators what the whole group delivers, how it works and how to engage with it.
That meant a new structure, new content and a higher bar for accuracy. Evaluators read supplier websites, and anything on them may be compared with what a supplier says in a bid.
What we did
A structure buyers recognise
We reorganised the site around the questions buyers ask: Services (what you do), Industries (where you have context), Solutions (how you would deliver a specific requirement), Products (what software you bring), and Working with us (how to buy from you). The existing product pages moved into a filterable product catalogue.
One content model
Services, industries, solutions and products are defined once in a typed content model. Pages, the navigation menus, the footer, the sitemap and structured data are all generated from it. Adding a new solution is a single entry; the page, menu link and search engine markup follow automatically.
Fast and resilient by default
Pages are statically generated at build time and served from a global edge network. There is no database call between a visitor and a page, which keeps the site fast and removes a whole class of failure.
Accessible navigation
The desktop mega menu opens on click, announces its state to assistive technology, closes with the Escape key and dims the page behind it. On mobile, a full-screen menu opens sub-screens with a clear Back control and expandable groups, so long menus stay usable on small screens.
Accuracy before launch
We removed placeholder testimonials, client logos and statistics that could not be evidenced, and replaced them with plain statements of capability and method. Solution pages say explicitly that they describe method, not completed contracts.
Safer forms
The contact form now routes enquiries by type, such as tenders, services, products and partnerships, and every field is escaped before it is placed into a notification email.
What we learned
- Structure is content. Most of the value came from organising what already existed around buyers' questions, not from writing more.
- Generate, do not duplicate. Driving navigation and markup from one model means the site cannot drift out of step with itself.
- Credibility is cumulative. Every claim that cannot be evidenced costs more than it earns when the reader is an evaluator.
Why it matters for clients
This is the same way we approach public sector platforms: understand the reader's task, model the content once, build for speed and accessibility, and keep what is published accurate. Read more about our accessible digital platforms and software and digital engineering.